Report, magazine and book design
I’m Maria Kalavrezou, a senior freelance graphic designer in the UK. I design thought-leadership reports, magazines and books for corporate and B2B clients, from the cover concept and feature artwork to the layout system and print-ready files. My editorial clients include Korn Ferry, for whom I designed Briefings magazine feature artwork and the book 5 Graces of Leadership.
Clients
Who it’s for
- Marketing and communications teams publishing a thought-leadership report or white paper
- Corporate publishers that need cover and feature artwork for a magazine
- Leadership teams producing a book
- Agencies that need a senior editorial designer on a client publication
Scope
What’s included
- Thought-leadership reports and white papers
- Layout, typography, charts and infographics for long documents, in print and as PDF.
- Magazine covers and feature artwork
- Concept-led covers and illustration that avoid stock corporate imagery.
- Book design
- Cover, editorial system and page layout, prepared for print production.
- Editorial systems and templates
- A set of layouts and styles so a series of publications looks like one family.
Experience
Where I’ve done this
For Korn Ferry’s Briefings magazine I designed the cover and feature illustrations for the Whiplash Leadership feature, using ancient statues to represent leadership without bias around gender, age, ethnicity or industry. I also designed 5 Graces of Leadership, a book by Korn Ferry CEO Gary Burnison, to a fixed page count and a Christmas release date. My freelance work for agencies and brands includes thought-leadership reports and the infographics inside them.
Selected work
Related case studies
Korn Ferry
2021–2022Cover design & feature illustrations
Cover design and feature illustrations for the Whiplash Leadership feature in Briefings magazine.
- Editorial
- Campaigns
Korn Ferry
2021–2022Book design
5 Graces of Leadership, a calm and giftable book for Korn Ferry CEO Gary Burnison.
- Editorial
Infographics & Data Storytelling
2016–2022Various
Infographic and data-led design for corporate, editorial and thought-leadership communications.
- Infographics / data storytelling
- Editorial
Good to know
Questions clients ask
- Do you design thought-leadership reports and white papers?
- Yes. I design thought-leadership reports for corporate and B2B clients, including the layout, the typography and the charts and infographics inside the report.
- Can you design the charts and infographics inside a report?
- Yes. I design infographics and data graphics as part of a report, and as standalone pieces. I’ve done this for Korn Ferry, BP and Oracle.
- Do you design for print and for digital?
- Both. I design publications for print production and as digital PDFs, working mainly in InDesign with Illustrator and Photoshop.
- Can you create the cover artwork and illustration as well as the layout?
- Yes. Concept development and illustration are part of my editorial work. The Korn Ferry Briefings cover and feature illustrations are an example.
Services
Other services
- Presentations & pitchesExecutive decks that turn strategy into a clear story.
- Brand identity & systemsIdentities and brand systems, from proposal to guidelines.
- Infographics & dataDense information turned into clear visual stories.
- Freelance design supportA senior designer for agencies and in-house teams.
- Digital product & UX/UIProduct concepts and interfaces that feel simple and human.
- Motion, video & socialVideo, social and event creative for fast-moving channels.
Get in touch
Let’s work together.
Tell me about your project and I’ll get back to you.