Senior Freelance Creative & Designer · Hornsea & London, UK

Seniorfreelancecreativeforbrand,editorial&digitaldesign.

I help brands, agencies and in-house teams turn complex ideas into clear, polished visual communication across campaigns, editorial, presentations and digital products.

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  • Brand

  • Editorial

  • & digital design

In short

Clarity, made
premium.

Maria Kalavrezou is a senior freelance creative and designer with 10+ years’ experience across brand, editorial, campaigns, presentations and digital product design. She works confidently within complex brand systems, supporting global clients with thoughtful, polished creative that translates strategy into clear visual communication across digital and print.

Based in Hornsea & London, UK, working remotely with clients worldwide.

What I can help with

  • Brand identities and flexible brand systems
  • Editorial design — magazines, reports and books
  • Digital product & UX/UI for early-stage ventures
  • Executive presentations and pitch design
  • Motion, video and social for fast-moving channels
  • Infographics and data storytelling

Selected work

Recent projects

View all work

Services & strengths

What I do

01

Brand identity & systems

Visual identities and flexible brand systems that hold up across products, subbrands and channels — from proposal and guidelines to rollout.

  • Brand proposals
  • Visual identity
  • Brand guidelines
  • Subbrand architecture
02

Editorial & publication design

Magazines, reports, books and thought-leadership pieces with considered typography, pacing and concept-led feature artwork.

  • Magazines & reports
  • Book design
  • Feature illustration
  • Cover concepts
03

Digital product & UX/UI

Product concepts and interfaces for early-stage ventures — making complex or technical propositions feel simple, human and usable.

  • UX/UI design
  • App interfaces
  • Product concept
  • Design systems
04

Presentations & pitch design

Executive-facing decks and pitch creative that translate strategy into clear, persuasive narrative within demanding brand guidelines.

  • Executive decks
  • Pitch concepts
  • Keynote & PowerPoint systems
05

Motion, video & social

Video ads, social graphics, event activation and highlights edits — consistent, flexible creative for fast-moving channels.

  • Video ads & edits
  • Social graphics
  • Event activation
  • Storyboards
06

Infographics & data storytelling

Turning dense information into clear visual narratives for corporate, editorial and thought-leadership communication.

  • Infographics
  • Data storytelling
  • Interactive graphics
  • Explainer visuals

Selected clients

Trusted across brands & agencies

10+ years supporting global clients and agencies — from in-house brand teams to fast-moving ventures.

  • Korn Ferry
  • VERO
  • Iron Mountain
  • Oracle
  • BP
  • Golin
  • Group SJR
  • Huawei
  • Jeep
  • John Lewis
  • Mastercard
  • Vodafone
  • Santander
  • HSBC
  • British Airways
  • Cushman & Wakefield

Start a project

Have something that needs to look sharp and read clearly?

Whether it’s a brand system, an editorial piece, a deck or a digital product — tell me what you’re working on.