portfolio 2026
  • Brand identity
  • UX/UI
  • Campaigns
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What’s For Dinner?!

Co-founder, brand & identity, UX & UI design

Death to dinner indecision. A swipe-to‑match app that decides dinner with you.

“Death to dinner indecision.” with “Death” spelled out in chips smothered in ketchup, on dark brown.

Overview

What’s For Dinner?! (WFD) is a swipe-to‑match dinner-decision and meal-planning app for couples, families and households. Everyone swipes on meals, you match on one you both want, matches build your weekly plan, and the plan builds your shopping list.

Client
This is Bullish
Role
Co-founder, brand & identity, UX & UI design
Discipline
Brand identity, UX/UI, Campaigns
Timeframe
March–September 2026

Outputs

  • Brand & identity
  • UX/UI design
  • Campaign line & key visual
  • App Store screens
  • Sticker & illustration set

Links

Selected outputs

  • Four App Store screens: “Death to dinner indecision.”, “Swipe meals.”, “Matches decide dinner.” and “The week plans itself.”
  • Four App Store screens: “Save on takeaways.”, “Arguments avoided.”, “Effortless shopping lists.” and “Meals to suit every taste.”
    Matched meals build the weekly plan, and the plan builds the shopping list.
  • The WFD lips-and-tongue mark in orange on dark brown, beside the chunky WFD wordmark on cream.
  • The WFD lips-and-tongue mark in orange flames, animated, on a dark background.
  • Stickers on a dark background: a dripping “Match” burger, a green “Busy couples approved” badge with a peeling corner, and a ketchup “F**#@!” swear.
  • Three pound signs made from chips.
  • A sushi roll with an avocado tick set into the tuna.

Keep exploring

Related work

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