• Motion / video / social
  • Campaigns
  • Presentations

VERO

Embedded freelance senior designer

Eighteen months of embedded design support across video, social and events for a creator-focused platform.

A video-player mockup of the VERO 2023 Highlights video with a teal inflated-balloon “2023” title.

Overview

Over 18 months, I worked as an embedded freelance design partner across VERO’s brand, content and marketing output. My work included event activation guidelines, video ads, social graphics, video editing, zine layouts, SXSW assets and the 2023 highlights video — supporting the team with consistent, flexible creative across fast-moving channels.

Client
VERO
Role
Embedded freelance senior designer
Discipline
Motion / video / social, Campaigns, Presentations
Timeframe
2023–2024

Outputs

  • Event activation guidelines
  • Video ads & the 2023 highlights video
  • Social graphics
  • Zine layouts
  • SXSW assets

The challenge

What the work had to solve

Embedded support means working inside an existing brand system at pace, across many channels at once. The work needed to stay on-brand and coherent while flexing from a highlights edit to a zine spread to an event activation guide — often in parallel and to tight turnarounds.

The solution

What Maria designed

I acted as a dependable extension of the in-house team, holding brand consistency while producing flexible creative across video, social, events and print. From SXSW cassette invites to zine layouts and the 2023 highlights video, the work kept VERO’s voice recognisable while adapting to each channel’s format and audience.

Selected outputs

The work

  • VERO event activation branding applied across an event space.
    Event activation — brand applied across a live environment.
  • VERO SXSW invite designed as a cassette tape: “Platform co-ownership is here.”
    SXSW invite — a cassette-tape concept for “Platform co-ownership”.
  • VERO zine spread with editorial layout about creators and social platforms.
    Zine layout — “Creators are the lifeblood of social platforms.”
  • VERO polaroid-style event invite cutout.
    Polaroid-style invite for a VERO activation.

Design value

Shows the reliability and range of an embedded senior designer — holding brand consistency across fast-moving channels while producing polished, on-brand work at volume.

  • Motion & video
  • Social design
  • Event activation
  • Editorial layout
  • Brand stewardship

Keep exploring

Related work

Next step

Need this kind of design support?

Tell me about your project and what you’re trying to make clear. I reply to every genuine enquiry.