• Brand identity
  • UX/UI

Ambr

Co-founder — brand & identity, UX/UI

A calm, human product for creative IP — making tamper-proof, time-stamped file sharing feel as simple as sending a link.

A warm amber-inspired 3D render used as the signature visual for the Ambr brand.

Overview

Ambr was created from a problem I’d experienced first-hand: creative ideas often leave the room long before there’s a clear record of where they came from, who shared them and when. Every file shared through Ambr receives a tamper-proof, time-stamped digital fingerprint, securely linked to the creator and the transfer event — a simple file-sharing experience with a stronger evidential trail behind it.

Client
This is Bullish
Role
Co-founder — brand & identity, UX/UI
Discipline
Brand identity, UX/UI
Timeframe
2022–Present

Outputs

  • Brand & identity
  • UX/UI design
  • Amber-inspired 3D assets
  • Promotional materials & photography direction
  • Product concept

The challenge

What the work had to solve

The product needed to feel useful to creatives, not like a legal tool or a blockchain product. It had to explain a complex evidential process without sounding intimidating, and without asking recipients to create accounts just to access a file.

The solution

What Maria designed

I created a brand and interface that made trust feel simple. Warm amber-inspired visuals, clean typography and a stripped-back product experience keep the focus on the work being shared. Users sign in by email, upload a file, share it with a recipient and access a transfer history; recipients download without creating an account. Blockchain sits quietly in the background, while the front-end feels calm, human and easy to use.

Selected outputs

The work

  • Ambr product interface showing the simple file upload and share flow.
    Designed to feel as familiar as sending a link — sign in, upload, share, track.
  • Amber-inspired 3D asset exploration with layered translucency.
    Early explorations — 3D pieces of amber and textures for the brand world.
  • Graphic exploration of the Ambr logotype and visual devices.
    Playing with the logotype to expand the brand’s visual devices.
  • Promotional photography placing a creative professional at the centre of the Ambr brand world.
    Photography direction bringing warmth and humanity to a product built on trust.
  • Second promotional photograph for Ambr featuring a business owner.
    Creatives and business owners at the centre of the visual world.
  • Ambr branded canvas tote bag using amber-led brand statements.
    Promotional materials extended the identity beyond the interface.

Design value

Demonstrates end-to-end product thinking — turning a complex, potentially intimidating technology into a warm, credible, genuinely usable experience through brand and interface design.

  • Brand identity
  • UX/UI design
  • Product design
  • Art direction

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Related work

Next step

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