• Brand identity
  • Motion / video / social
  • Presentations

Tokenise

Brand designer — identity & brand system

A brand system for a regulated financial venture inside the VERO ecosystem — credible, connected and culturally alive.

Tokenise brand guideline presentation slides arranged in perspective, showing the teal identity, chain-link motif and subbrand colours.

Overview

Tokenise needed a brand system for a regulated financial venture within the VERO ecosystem. It had to feel clearly connected to VERO’s community-led world while remaining distinct enough to operate as a financial brand in its own right. I developed the brand proposal and guidelines — defining the visual direction, tone, subbrand architecture and application system — and designed the brochure, social graphics and video assets, directing specialist 3D asset development across the core brand and subbrands.

Client
VERO
Role
Brand designer — identity & brand system
Discipline
Brand identity, Motion / video / social, Presentations
Timeframe
2023–2024

Outputs

  • Brand proposal & guidelines
  • Subbrand architecture (Brokerage, Stock Exchange, Digiclear)
  • Investor-facing brochure
  • Social graphics & video assets
  • 3D asset art direction

The challenge

What the work had to solve

Tokenise had to stand apart from VERO for legal and regulatory reasons, while still feeling connected to the wider ecosystem. It also needed to hold three related entities — the Brokerage, the Stock Exchange and Digiclear — each distinct enough to operate independently yet combining into one coherent group. The tone had to serve two audiences at once: financially minded investors and fan-based communities. It needed to feel credible, regulated and secure, while staying accessible, energetic and connected to culture.

The solution

What Maria designed

I created a flexible brand system built around clarity, motion and connected ownership. The visual language used luminous chain-link forms, gradient fields, dark interface-led layouts and precise typography to connect finance, technology and community. Shared colour logic, typography, graphic rhythm and 3D assets created consistency, while each subbrand kept its own role and emphasis — the core world sharp and financial in teal, blue and greys, with Digiclear taking a more crystalline treatment to express custody and settlement.

Selected outputs

The work

  • A luminous glass chain-link 3D render, the core connective motif of the Tokenise identity.
    The chain-link asset — the identity’s core device for “connected ownership”.
  • A soft teal-to-blue gradient field used across the Tokenise brand system.
    Gradient fields connecting finance, technology and community.
  • Tokenise investor-facing brochure open to a spread explaining the proposition.
    The brochure turned a complex regulated-finance proposition into a clear editorial sequence.
  • Second Tokenise brochure spread showing the Tokenise Group structure.
    Security tokens, fractional ownership and the Tokenise Group structure, made readable.
  • Tokenise business cards showing the wordmark and dark interface-led styling.
    Precise typography and a dark, digital-first application system.
  • Tokenise poster using gradient fields and the chain-link motif.
    Poster application of the brand world.
  • Still from a Tokenise social video with 3D chain-link assets and bold editorial messaging.
    Social & video gave the brand a sharper, more recognisable language.· still
  • Tokenise social post: “Poised to change the world? Predicting the future of security tokens.”
    Bold editorial messaging made technical subject matter accessible.

Design value

Demonstrates the ability to build a rigorous, flexible brand system for regulated finance — balancing credibility and culture, and holding multiple subbrands together under one coherent identity.

  • Brand identity
  • Brand strategy
  • Brand guidelines
  • Art direction
  • 3D direction

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