FAQ
Questions clients ask
Maria Kalavrezou is a senior freelance graphic designer based in the UK, with 10+ years designing brand identities, reports and publications, presentations and infographics for corporate and B2B clients.
FAQ
Working together
- Are you available for freelance work?
- Yes. I’m available for freelance brand, editorial, presentation and digital design projects, working with brands, agencies and in‑house teams.
- Where are you based, and do you work remotely?
- I’m based in Hornsea and London in the UK, and work remotely with clients worldwide.
- How do we start a project together?
- Email a short description of your project and what you’re trying to make clear. I reply to every genuine enquiry, usually within two working days, to discuss scope, timing and the best way to help.
- What should we include in the brief?
- Four things help most: what the project is and who it’s for, the deliverables you need, rough timings with any fixed deadlines, and a budget if you have one in mind.
- Do you work with agencies as well as direct clients?
- Yes. I work directly with brands and in‑house teams, and through agencies. Agencies I’ve freelanced for include Golin and Group SJR, and I was previously a designer at Ogilvy.
- Can you join our team for a longer period?
- Yes. I worked with VERO as an embedded freelance design partner for 18 months, and inside Korn Ferry’s marketing team as a freelance creative.
FAQ
What I design
- What kind of design work do you take on?
- Brand identity and guidelines, reports, magazines and books, executive presentations and pitch decks, infographics and data storytelling, digital product and UX/UI design, and motion and social content.
- Do you design presentations in PowerPoint and Keynote?
- Yes, both. I design executive presentations, pitch decks and templates in PowerPoint and in Keynote.
- Do you design reports and thought-leadership documents?
- Yes. I design thought-leadership reports, magazines and books, including the charts and infographics inside them. Korn Ferry is one of my editorial clients.
- Can you work within our existing brand guidelines?
- Yes. Most corporate work happens inside an existing brand system, and I’ve worked within detailed global brand guidelines at Ogilvy, at Cushman & Wakefield as brand manager, and for freelance clients.
- Which software do you use?
- Photoshop, Illustrator, InDesign, Premiere Pro, Figma, Keynote and PowerPoint.
FAQ
Experience
- Who have you worked with?
- Clients include Korn Ferry, Oracle, BP, Mastercard, Iron Mountain, Salesforce, John Lewis, VERO, ExxonMobil, Johnson Matthey, Crest Nicholson and Cushman & Wakefield, either directly or through agencies such as Ogilvy, Golin and Group SJR.
- Which industries have you designed for?
- Professional services, technology, energy, financial services, property and retail. Examples are Korn Ferry, Oracle and Salesforce, BP and ExxonMobil, Mastercard, Santander and HSBC, Cushman & Wakefield and Crest Nicholson, and John Lewis.
- Have you worked on regulated or financial brands?
- Yes. I led the brand development for Tokenise, a regulated financial venture, and earlier worked on campaigns and brand communications for Mastercard, Santander and HSBC.
- How much experience do you have?
- More than ten years. I’ve been a designer at Ogilvy UK and Ferrier Pearce Creative Group, brand manager at Cushman & Wakefield, and a freelance designer since 2019. I’m also co‑founder and creative director of This is Bullish, a creative technology studio.
Services
Questions by service
- Presentations & pitchesDo you design in PowerPoint, Keynote or both?
- Editorial & publicationDo you design thought-leadership reports and white papers?
- Brand identity & systemsDo you create brand guidelines as well as the logo?
- Infographics & dataCan you turn our data or research into an infographic?
- Freelance design supportDo you work with agencies as well as direct clients?
- Digital product & UX/UIDo you design apps as well as brands?
- Motion, video & socialDo you edit video as well as design graphics?
Something else?
Ask me directly.
If your question isn’t here, send it over with a few lines about the project.