Infographic design and data storytelling
I’m Maria Kalavrezou, a senior freelance graphic designer in the UK. I design infographics and data-led graphics that turn research, statistics and processes into something a reader can take in at a glance. I’ve designed them for Korn Ferry, BP, Oracle and Iron Mountain, for print, for digital and as interactive pieces.
Clients
Who it’s for
- Marketing teams turning research or survey data into shareable content
- Communications teams explaining a process, a service or a set of results
- Report owners who need the charts and graphics inside a publication
- Agencies that need a senior designer for a client’s data-led content
Scope
What’s included
- Standalone infographics
- Long-form and single-panel infographics for web, social and print.
- Report charts and data graphics
- Charts and diagrams drawn to match the publication they sit in.
- Interactive infographics
- Design for infographics that readers click through on screen.
- Iconography and explainer visuals
- Icon sets and step-by‑step visuals for services and processes.
Experience
Where I’ve done this
My infographic work includes Korn Ferry talent-acquisition trends, BP sustainability and Paralympic sport content, and Oracle data storytelling. On the Iron Mountain brand refresh at Ogilvy I designed the iconography system, interactive infographics and the Chain of Custody infographic and video storyboard. The figures in these pieces are the clients’ own published data. My part is making them clear.
Selected work
Related case studies
Infographics & Data Storytelling
2016–2022Various
Infographic and data-led design for corporate, editorial and thought-leadership communications.
- Infographics / data storytelling
- Editorial
Iron Mountain
2015–2017Brand refresh
A brand refresh for a global data management and secure storage brand.
- Brand identity
- Infographics / data storytelling
- Motion / video / social
Tokenise
2023–2024Brand identity development
A brand system for a regulated financial venture within the VERO ecosystem.
- Brand identity
- Motion / video / social
- Presentations
Good to know
Questions clients ask
- Can you turn our data or research into an infographic?
- Yes. Send the data or the report and a note on who the audience is. I work out the story the numbers tell, then design the infographic around it.
- Do you design infographics for B2B and corporate subjects?
- Yes. Most of my infographic work is corporate and B2B, for clients including Korn Ferry, BP, Oracle and Iron Mountain.
- Do you design interactive infographics?
- Yes. I designed interactive infographics for Iron Mountain as part of the Ogilvy design team.
- Can the infographic match our brand guidelines?
- Yes. I design infographics inside a client’s brand system, using its colours, typography and graphic style.
Services
Other services
- Presentations & pitchesExecutive decks that turn strategy into a clear story.
- Editorial & publicationMagazines, reports and books with concept-led artwork.
- Brand identity & systemsIdentities and brand systems, from proposal to guidelines.
- Freelance design supportA senior designer for agencies and in-house teams.
- Digital product & UX/UIProduct concepts and interfaces that feel simple and human.
- Motion, video & socialVideo, social and event creative for fast-moving channels.
Get in touch
Let’s work together.
Tell me about your project and I’ll get back to you.